I’ve been writing on LinkedIn for almost 4 months now.

I’ve stumbled. I’ve succeeded. I’ve learned a lot and met a lot of cool people.

I think daily, “Everyone on here has it all figured out.” Then I wise up.

I’ve learned that nobody on the platform fully has it figured out. They’re just in different seasons of trying to get there.

I’m in the first season of trying. And when I think about the long game, I feel proud of how well it’s gone so far.

Today’s lesson?

What the hell do you talk about online?

Whether it’s LinkedIn, Twitter, a blog, a forum, YouTube, or a podcast, it can be hard to know what to say and if it’ll resonate.

That’s where SuperPower Statements come in.

If you’re reading this and wondering if it’s worth it to voice your thoughts online or have been for a while but are struggling to focus, read on.

S/O to Stan Miller for the power phrase “SuperPower Statement.”

SuperPower Statements = Core Beliefs

Something that stuck with me from reading “The 7 Habits of Highly Effective People” this year was this:

Translation: You’re either a good human or you’re not.

That’s a freeing notion. It cuts out the noise of life.

For instance, when I first started writing on LinkedIn, I had all the normal doubts:

• Why would people listen to me?

• I’m not an expert.

• Imposter syndrome is kicking in.

• I should keep my opinions to myself.

But all of my core beliefs revolve around being a good human. I wanted to help as many people as possible lead just a bit better (or much better).

Knowing that my heart was in the right place helped eliminate these limiting beliefs.

If I can help one person, I’m not an imposter. It doesn’t matter if I’m an expert. My opinions have value.

So ask yourself:

• Is my heart in the right place?

• Are my core values revolving around helping people or helping myself?

• Do I care about making an impact or being loved?

Knowing the answers to these questions will help you form your SuperPower Statements.

Knowing your SuperPower Statements will make it clear what you should post online.

Here’s how to do it.

Morning for ideation

Sometime this week, you’ll block out 2 hours in the morning to lay out your core beliefs.

Try and list everything important to you and do it in a way that suits your style.

• Journal

• Bullet list

• Handwritten notes

• Google Doc

• Etc.

Write and write and write. When you feel like you can’t write anymore, go take a walk.

Find themes and consolidate

From your journal or list, start looking at similar items.

Take those and challenge yourself to put them into one solid statement. Make it first person.

Here’s an example of consolidating.

IDEA #1: I care about building community and teaching youth.

IDEA #2: Volunteering is important to me.

IDEA #3: I want to support non-profits and charities and dedicate time to them consistently.

SUPERPOWER STATEMENT: I build strong communities through education, attention, and expertise.

See the power?